A poll conducted by R. Malcolm from the Royal London Hospital, shows that those who are trying to quit smoking prefer the Electronic cigarette as their stop smoking aid. More than half of the smokers polled chose the Electronic cigarette as the device or method that was most helpful to them while trying to kick the habit. Each of the participants in the study sampled four different quitting methods and more than half of them found the Electronic cigarette to be the ideal product among the ones tested to help them quit.