www.thesafecig.com – The first sequence examines electronic cigarettes in contrast to traditional tobacco cigarettes. The differences are truly black and white. The second sequence is ABC Action News Philadelphia doing a piece on The Safe Cig. Dr. Richard Wender agrees they are a healthier alternative stating, “Anything that gets you away from smoking real cigarettes is a good thing for your health.” The final sequence is made up of street interviews conducted by the Electronic Cigarette Association (ecassoc.org) getting people opinions on the alternative smoking devices.